When a business launches, it will almost certainly get “15 minutes of fame” from people wanting to see what the business is all about. The other good-luck charm is widespread consumer support for “Local” business with the direct-to-consumer business model quickly growing and replacing corporate identity. People want a direct connection and relationship with the businesses they give their money to. But the luck will run out and you’ll need a solid game plan for when those fifteen minutes are over. Sometimes it requires a complete restructuring of your current strategy; other times a simple tweak is all that’s needed to be on the right path.

I can help you focus and develop your business in the following categories:

Image & Identification

• Industry Positioning – are you a leader or a follower? One sounds sexier, but the other has a proven track record. There is only one bullet point here and it is the single most important factor that governs all your actions.

Brand Awareness & Engagement

• Advertising – few know how to actually run a proper ad campaign that will inspire customers to Take Action
• Mailing List Design and Growth
• Social Media
• Content Creation – Copywriting, Audio & Video Production, Web Development

Customer Experience

• Sound Reinforcement Sales – I have partnerships with top name brand pro-audio manufacturers and can design and directly sell you a system tailored exactly to your needs, for background and live entertainment
• Staff Training (there is no one better in the business)
• Beverage Program Design
• Bar Design (including dispensing equipment design & installation – done on a case by case basis)
• Event Coordination, Representation (community & industry events*) and Hosting (in-house)

*Brand Representation (marketplace “Supplier Rep” is normally a job in itself, but we can negotiate if you need this service).

Contact for a free consultation.